For International Woman's Day 2022, TikTok set out to celebrate and amplify the strong and diverse voices of female-identifying creators on the platform.
The result was a campaign based on the creators' own content, spotlighting the realness of the multifaceted community on TikTok.
Based on the insight that we tend to mainly see content from creators who look like us, talk like us and walk like us, TikTok furthermore helped users to discover new creators and diversify their feed.
The campaign was translated to multiple languages,
going live in seven markets across the world.