For International Women's Day 2022, TikTok set out to celebrate and amplify the strong and diverse voices of female-identifying creators on the platform. 

​

The result was a campaign based on the creators' own content, spotlighting the realness of the multifaceted community on TikTok. 

​

The campaign was translated to multiple languages,

going live in seven markets across the world.

​

Agency: AKQA