CARLBERG 175 YEARS

Ever since its founding 175 years ago, Carlsberg has had a consistent history of cultural philanthropy and supporting scientific advances, including the invention of the pH scale and the purification of yeast, leading to the discovery of insulin.

For the brewery’s 175th anniversary, every Carlsberg can becomes an invitation to explore the brewery’s actions to make our world and beer better. A QR code is your ticket to enter a universe where visitors can explore, navigate and learn about the initiatives.

Agency: AKQA

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