Ever since its founding 175 years ago, Carlsberg has had a consistent history of cultural philanthropy and supporting scientific advances, including the invention of the pH scale and the purification of yeast, leading to the discovery of insulin.

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For the brewery’s 175th anniversary, every Carlsberg can becomes an invitation to explore the brewery’s actions to make our world and beer better. A QR code is your ticket to enter a universe where visitors can explore, navigate and learn about the initiatives.

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Agency: AKQA